Build Trust In Your Brand Using Social Media. Here’s How.

When it comes to keeping a place in your customer’s mind, few tools are more powerful than social media. 

That’s largely due to sheer engagement. Social media platforms such as Facebook, Instagram and Linkedin have billions of users each month—and few tools are as powerful for interacting with customers and potential leads.

Aside from the magnitude of potential clients on social media platforms, these tools have become an excellent way of building trust. This comes back to the human aspect social channels. And simply put, the the more we interact with a person or company, the more familiar they become. 

And, so long as you do good work, that’s a good thing.

Now, while social media is such an incredible tool for businesses, there is a catch. Creating regular content can be overwhelming. Plus, it can easily feel like a chore—another item on your neverending to-do list. 

But while creating a content strategy—and then following through with it—may feel confusing or difficult, there is a little secret.

A great social media presence does not need to be complicated. 

In fact, even the simplest of plans (when, followed through with *ahem*) can yield fantastic results for your business in this coming season. Here’s how.

Support Your Business on These Two Pillars of Trust

When encouraging potential clients to do business with you, one emotion reigns supreme:

Trust.

The good news is, building trust is not terribly difficult. You just have to do two things.

1. Demonstrate that you understand the client’s problems and frustrations
2. Show that you have the skills to actually solve those problems

Let’s say, for example, a plumber wants to create some content for his customers. They might choose to publish a weekly video clip of a homeowner happily flushing their freshly unclogged toilet. This clip (cleverly titled “Clogged Toilets Really Stink”) is a simple, fun and engaging way to demonstrate their services.

It’s effective because the title shows the plumber “gets it” (clogged toilets really do stink—in more ways than one), and the happy customer proves the plumber can get the job done.

Spreading the Online Word

Social media platforms are a great place for happy customers to share reviews of your business. Testimonials and comments are a fantastic way of building trust—acting as a kind of online “word of mouth.” 

When asking customers for reviews—which you should be doing after every successful job—encourage them to outline their initial problem, how you solved it, and how they feel about the final result. 

Doing so helps other buyers relate to the review more thoroughly—and it positions your business as being a capable, trusted brand in the market.

The Most Important Piece of Any Social Media Strategy

One of the most overlooked parts of successfully marketing your company is this:

Potential buyers can come in contact with your products long before they are ready to buy.

This fact makes it important to stay fresh in the customer’s mind. Therefore, it’s useful to think of your social media campaigns as being exercises in memorization—helping your business come to the top of the client’s mind when a problem arises your products and services solve.

Achieving this requires consistency with your advertising efforts. That’s why it’s so important to stick to a posting frequency you can realistically maintain. And while more frequently tends to be better, just keep up a regular posting schedule and you’ll be in good shape.

The Easiest Way to Build Trust with Clients

As you can see, a solid social media strategy is an essential tool for connecting with your audience. By having a strategy you can comfortably execute, you’ll continue to build trust in the market, drive sales for your business, and better your community.

Still, social media—like all forms of advertising—does require a commitment of time. And frankly, many business owners don’t need another task on their plate.

Because of this, business leaders often hire outside help to create and execute their marketing strategies. And if you’re curious about what that might look like for you, there’s only one thing you need to do.

Give us a call.

Integro has been helping small and medium-sized companies grow their businesses with effective marketing strategies that drive results. Depending on your needs, you can get anything from a single consultation in an afternoon to a real-live person to join your team a few days a week in the office to handle all of your marketing needs. 

Whatever you ultimately decide is right for you, the first step is easy: book a free call with one of our marketing experts today. 

Your call is simply an opportunity to share about your business, your goals and the struggles you’ve been facing. Then, we’ll make our recommendations and you can think about what’s right for you in your own time—no strings attached.

So don’t leave anymore leads on the table. Connect with Integro today—so you can start connecting with all your future clients.

Book Your Discovery Call Now