Our Previous Work

E&E General Contracting

E&E General Contracting needed a new website, branding, and marketing assets that reflected the premium quality services that they offer. Always ready for a challenge, the team at Integro Marketing created a fully custom website that E&E can be proud of and set them up with marketing tactics to grow their business and take them to the next level.

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Tristate Buildings

For Tristate Buildings, we gave them a complete rebrand, created a custom website, and set them up with ongoing SEO services so they can increase their Google ranking, attract more leads, and close more deals. Deliverables: New logo and brand kit | Custom website with new copy and photos | Lead generator | 3D Product builder | SEO services | Customer forms | Email signatures | Company letterheads | Check them out here 👉 https://www.tristatebuildings.com/

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Farmco

As a manufacturer in the Ag industry, Farmco wanted to stand out among its competitors with a website and other marketing assets that catch attention rather than feeling generic and common. Integro Marketing oversaw the design of a new website and passed it to E-impact for development. Additionally, Farmco received beautiful and sleek product brochures and other marketing assets to take their marketing to a new level.

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8 Point Hunting Blinds

From a simple Facebook page to a completely custom website featuring an interactive map for finding a dealer. Here’s where 8-Point Hunting Blinds is today.

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Spring View Lawn Care

As a growing business, Spring View Lawn Care realized that one of the first things that it needed was a professionally built, custom website that accurately portrayed the quality landscaping services that they offers. Integro Marketing stepped in and built a website that the business can be proud of.

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Down on the Farm Creamery

The fabulous ice cream and soft pretzels at Down on the Farm Creamery deserve a place online for people to find them! So, Integro Marketing agreed to build a custom yet simple website that allows DOTFC to add special deals and events as well as keep an online menu up-to-date with all of their ice cream, food, and drink options. Be sure to check them out in person (and give them a compliment on their website while you are there).

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Luxscapes Unlimited

The hardscaping professionals at Luxscapes Unlimited wanted to transform more than a few homeowners’ backyards. Now they’re offering their services with a fully custom website.

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Ten Point Home Improvements

Wanting to update the company’s web presence, Ten Point Home Improvements now sports an attractive, modern website. (Sure beats the old Facebook page.)

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Beiler Gutters

For years, Beiler Gutters had no online presence. Now they’re sporting a lead-generating website that best showcases their company and products.

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Website

Branding

Digital Ads

SEO

Construction

Landscaping

Manufacturing

Non-profit

Café

Website

Branding

Digital Ads

SEO

Construction

Landscaping

Manufacturing

Non-profit

Café

The Header

The header is the very first thing people see when landing on your website and is by far your most important section. Whether viewers decide to do business with you largely hinges on whether your header causes them to engage.

Key pieces to an engaging header section include:

An engaging image that reflects the feeling of success your customers will have after doing business with you
Few words. . .but the right words

Plus, your header should pass the "grunt test".
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Simply put, the grunt test is whether or not a potential customer can "grunt" a quick and easy answer to the following three questions upon landing on your page:

1. What do you do?
2. How does it make your customer's life better?
3. Where (or how) does your customer get your product or service?

Stakes

The stakes section of your website is where you communicate what's at stake. For example, what failures do you help your customers avoid? Alternatively, what success do you help your customers achieve?
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Some may wish to communicate this in a sentence or two. Others might lay it out as a value stack like the example here.

It's also possible to lay out a value stack showing valuable features of your product or service followed by a sentence or two communicating what's at stake.
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The structure is up to you, but remember: the stakes section serves the purpose of amplifying your customer's need to resolve the problem they are facing.

Value Proposition

After having amplified your customer's need to resolve the problem they are experiencing, you can re-introduce the solution your business provides. This is where you state your concise one-liner.

Your one-liner looks something like this:
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"Most people want [the character aspiration from your brand script]. The problem is [the external problem from your brand script]. This makes them feel [the internal problem from your brandscript]. At [the name of your business], we make it easy to [the success you bring as listed in your brandscript].
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The value proposition is longer than your header, but you still don't want to get wordy in this section. Keep it clean and clear. It can also be good to include another call to action (CTA) button at the bottom of this section.

Guide

Now that you've just told your customer about the value you can bring, follow up with the guide section.

Your guide section is where you demonstrate your experience.

It's where you express empathy for your customers and the problem they are facing and then present yourself as their guide to overcoming their problem.
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To do this, you can:
- Share in a paragraph or two what you have done and accomplished
- List testimonials of past customers who experienced success by having done business with you
- Present authority by displaying logos of companies you have worked for or badges of awards you have won
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To get you started, here is an example of a guide section.

Plan

By now, you have amplified the problem, presented the solution, and established your authority. Next up, it's time to show your customers how they can experience the successful transformation your business offers.

It's time to lay out the plan.

Remember to keep the plan simple. An effective plan has three to four easy-to-follow actions to achieve the transformation you promise.

Remember to follow up your plan with a direct CTA.

For reference, here is an example of a plan section. Note how step three paints a clear picture of success for the customer.

Book a coach

Lead a high performing team

Increase business revenue

Book a coach

Explanatory Paragraph

At this point in the website, you have laid out your brandscript well. You presented the aspiration, amplified the problem, offered the solution, demonstrated your competency in helping them solve their problem, and gave them an easy-to-follow plan for doing business with you.

Believe it or not, even though by this point you've amplified the problem, offered a solution, demonstrated your competency, and given an easy-to-follow plan for doing business with you, some potential customers will still not be convinced to do business with you.

This is where the explanatory paragraph comes in.

The explanatory paragraph gives you the opportunity to go more in-depth. It's your brandscript in longer, written form. In this section, be sure to:

Flesh out your customer's story a little more. Agitate the problem from different angles. Go deeper into the solution your business offers and the process you use. Share more of your experience to further establish authority.
Add SEO. This is the section where you can embed keywords and optimize your website for search engines.
Answer possible questions. As potential customers continue exploring your website, they will begin to have questions. The explanatory paragraph is where you can start answering these questions. You can either do it in paragraph form, list the questions in an accordion menu, or simply state the questions and then link to your FAQ's page.

Video

This section is optional. However, for many people, video is more engaging than text. So, scroll through your website and consider ways you can include video.

A video could be included in your header, or you might swap it out with your explanatory paragraph. Alternatively, you could include it with your explanatory paragraph in order to increase the SEO value of your website via written text.

If you do include a video, choose a video that either:

Explains your business further
Clarifies how you solve your customer's problem, or
Shows how your business has helped previous customers

Here is an example of a video section combined with text to improve SEO.

Price Choices

This is where you show a simple and clear menu of optional products or services your customers can choose from when they are ready to purchase. Customers like to be able to choose between options, so give them some. Businesses will often list three to five options.

The price choices section should include a direct CTA with each option. These CTAs will then send them directly to the payment page.

Lead Generator

Again, not all potential customers will be convinced to do business with you even by this point in your website. But that doesn't mean they are not interested.
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So, it's a good idea to include a secondary CTA that allows you to get your customer's contact info even if they haven't purchased anything yet. That way you can follow up with them later.
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The most common way to do this is by providing what is called a "lead generator."

‍A lead generator is a free product or service a potential customer can access immediately upon filling out their email. The most powerful lead generators are products or services that help potential customers and can be implemented right away.

Here is an example of a lead generator section.

Junk Box

This brings us to the bottom of your website. We call this the "junk box" because it is where you list all the other odds and ends to your website. You may list things here as links, menus, or icons.

Here are examples of the types of things you could include in your junk box:

About page
Blog page
Contact page
Social media pages
Service locations page

Build Your Custom Website

A website is the number one marketing asset for your business, regardless of whether you do business in person or online. But how do you create a website that actually generates leads and increases sales?

By Building A Custom Website.

Let's get started.

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Portfolio

Engage more customers and convert more sales with client-focused marketing.

Our Previous Work

E&E General Contracting

Tristate Buildings

Farmco

8 Point Hunting Blinds

Spring View Lawn Care

Down on the Farm Creamery

Luxscapes Unlimited

Ten Point Home Improvements

Beiler Gutters

Grow Your Sales with a Custom Website

The Header

Stakes

Value Proposition

Guide

Plan

Book a coach

Lead a high performing team

Increase business revenue

Explanatory Paragraph

Video

Price Choices

Lead Generator

Junk Box

Build Your Custom Website

Our Previous Work

E&E General Contracting

E&E General Contracting

Tristate Buildings

Tristate Buildings

Farmco

Farmco

8 Point Hunting Blinds

8 Point Hunting Blinds

Spring View Lawn Care

Spring View Lawn Care

Down on the Farm Creamery

Down on the Farm Creamery

Luxscapes Unlimited

Luxscapes Unlimited

Ten Point Home Improvements

Ten Point Home Improvements

Beiler Gutters

Beiler Gutters

Grow Your Sales with a Custom Website

The Header

Stakes

Value Proposition

Guide

Plan

Book a coach

Lead a high performing team

Increase business revenue

Explanatory Paragraph

Video

Price Choices

Lead Generator

Junk Box

Build Your Custom Website

Get a free website audit on us.